The BA Communication Program aims to produce graduates who are able to:

  1. Define and access information needs; assess and organize information and knowledge; produce, share and utilize information and knowledge;
  2. Communicate in different formats and platforms (print, broadcast, and online);
  3. Prepare communication/media plan;
  4. Conduct communication and media research and evaluation;
  5. Develop and produce communication materials in different formats and platforms;
  6. Demonstrate communication management and leadership skills;
  7. Develop entrepreneurial capabilities;
  8. Adhere to ethical standards and practices;
  9. Know and practice rights and responsibilities and accountabilities in the communication profession;
  10. Demonstrate a development orientation in communication work; and
  11. Apply communication theories/models, principles, practices, and tools in development work.