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ISU LOGOTYPE

Contents

About the Manual

ISU Seal

ISU Logotype

ISU Colors

ISU Typefaces

ISU Brand Integration and Visual Consistency

University Profile

Like the Official Seal, the University’s identity is equally reflected in its Official Logotype. While the Seal serves as the heraldic soul of the institution, the logotype establishes the University’s presence more directly and modernly. It is the typographic signature that ensures the name “Isabela State University” is immediately recognizable across all forms of communication.

The identified typeface for the logotype is the Baskervville Bold. The logotype and its alternate versions are designed for clear and direct usage, especially in instances where the complexity of the University Seal may lead to loss of detail. When size constraints—such as on mobile interfaces, small-scale merchandise, or narrow vertical banners—no longer allow for a legible reproduction of the Seal’s intricate elements (like the Gear, Torch, or Weave Rope), the logotype serves as the primary identifier.

The logotype is categorized into two primary forms:

The Full Logotype

Used for official letterheads, signage, and formal publications to provide the complete institutional name.

The Acronym (ISU)

Ideal for digital icons, favicons, and social media avatars.

While the primary “ISU” logotype is the standard for the University system, the use of “ISU” paired with specific campus acronyms (e.g., ISU-E, ISU-C) is considered an auxiliary identifier. The pairing of campus acronyms is NOT INTENDED for formal institutional branding, official communications, or the social media naming system.

For these platforms, the full University Logotype or the singular “ISU” acronym must be used to maintain a unified corporate identity.

The use of campus-specific acronyms is strictly limited to specialized contexts where internal differentiation is necessary. These include:

  • Team Delegations: Identification for sports, cultural, or academic competitions.
  • Event Labels: Signage or collateral for campus-specific internal gatherings.
  • Informal Identifiers: Apparel or merchandise meant for specific campus student bodies.

Figure 5. Schematic Diagram of the Logotype