The manual was officially approved through BOR Resolution No. 36, s. 2026 on March 19, 2026, following the endorsement of the UADCO on March 9, 2026. The document establishes the official standards and guidelines governing the visual representation of the University across all platforms and communication materials.

The ISU Corporate Visual Identity Manual serves as a comprehensive guide for the proper and consistent use of the University’s brand elements including logos, colors, typography, and design applications. By standardizing these visual components, the manual ensures that all academic, administrative, and promotional materials reflect a unified and professional institutional identity.

 

In the foreword of the manual, Dr. Boyet L. Batang (University President) highlighted the significance of the initiative in strengthening the institution’s collective identity.

 

“The evolution of Isabela State University into a premier institution of higher learning in the Cagayan Valley Region demands a visual language that matches our ambition,” he stated. “This Corporate Visual Identity Manual is the cornerstone of that effort—a blueprint for a ‘One ISU’ identity that resonates from our historic main campus to our furthest satellite stations.”

 

Central to the manual is the University’s rallying cry, “ISUlong,” which symbolizes the institution’s collective movement toward progress and excellence. The initiative aims to ensure that all engagements with the University, whether through academic publications, digital platforms, or institutional events, project a consistent and recognizable ISU identity.

 

With the formal turnover of the Corporate Visual Identity Manual, ISU strengthens its commitment to present a unified brand that reflects its mission and values of People, Nature, Entrepreneurship, and Innovation, reinforcing the University’s presence and impact across the Cagayan Valley and beyond.